Privacy Policy for Element Interiors
We maintain an unwavering dedication to protecting and preserving all personal data provided by our website visitors and service users, implementing robust and comprehensive security measures throughout our services and operations.
This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data. In this role, we are responsible for ensuring the proper handling, processing, and protection of all personal data submitted through our website.
We may process usage data (“usage data”), which comprehensively includes browser type, operating system, page views, navigation paths, timing and duration of visits, click patterns, and interaction methods. This information is collected through automated tracking technologies, server logs, and cookies and may include time spent on specific design galleries, preferred style selections, and interaction with interior design tools. The source of this data is our analytics tracking system, user behavior monitoring, and website interaction records. We process this information for several important purposes, including improving website performance, enhancing user experience, analyzing design preference trends, and optimizing content delivery, which enables us to personalize user experiences, refine our design offerings, and enhance service quality. The legal basis for this processing is our legitimate interests in monitoring and improving our website and services.
We may process account data (“account data”), which comprehensively includes name, email address, telephone number, billing address, payment information, account preferences, and communication settings. This information is collected through registration forms, account creation processes, and direct user input and may include design consultation bookings, project preferences, and service subscriptions. The source of this data is direct user submission during account creation and subsequent updates. We process this information for managing user accounts, processing payments, facilitating design consultations, and maintaining communication records, which enables us to provide personalized services, process transactions, and maintain client relationships. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
We may process profile data (“profile data”), which comprehensively includes design preferences, style selections, project history, saved inspirations, consultation notes, and custom specifications. This information is collected through profile customization, project submissions, and interaction with our design tools and may include mood boards, color schemes, and furniture preferences. The source of this data is user input, design questionnaires, and interaction with our platform features. We process this information for providing personalized design recommendations, maintaining project continuity, facilitating designer-client communication, and improving service delivery, which enables us to deliver tailored interior design solutions, enhance user experience, and maintain project records. The legal basis for this processing is our legitimate interests in providing and improving our services.
Your Rights:
Right to Access: You have the right to access your personal data that we hold about you and receive information about how we process it. This includes the ability to request copies of your data, obtain information about processing purposes, and receive details about data sharing with third parties. To exercise this right, you can submit a written request through our dedicated data access portal or contact our privacy team directly. We will respond within 30 days and may require government-issued identification, proof of address, and account verification to verify your identity.
Right to Rectification: You have the right to have inaccurate or incomplete personal data corrected or completed. This includes the ability to update contact information, correct design preferences, and modify account details. To exercise this right, you can access your account settings or submit a correction request through our support team. We will process your request within 15 days and may require account password verification, email confirmation, and supporting documentation to verify your identity.
Right to Erasure: You have the right to request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected. This includes the ability to delete your account, remove saved projects, and erase design history. To exercise this right, you can submit an erasure request through our privacy center or contact our data protection officer. We will process your request within 30 days and may require account verification, written confirmation, and identity validation to verify your identity.
Right to Restrict Processing: You have the right to limit how we process your personal data in specific circumstances, such as when you contest its accuracy or object to processing. This includes the ability to pause data collection, limit processing activities, and temporarily suspend account features. To exercise this right, you can submit a restriction request through our privacy settings or contact our support team. We will respond within 15 days and may require two-factor authentication, account verification, and formal request documentation to verify your identity.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used format and transmit it to another service provider. This includes the ability to export design projects, transfer account information, and download personal data records. To exercise this right, you can use our data export tool or submit a portability request through our privacy center. We will process your request within 30 days and may require account ownership verification, identity confirmation, and security validation to verify your identity.Data Handling and Security
Data Processing and Collection
We process Service Data which includes customer profiles, design preferences, project specifications, and consultation records. This processing involves digital documentation, secure storage, and analysis, enabling us to deliver personalized interior design services. For example, in the context of Home, this includes floor plans, material selections, and room measurements. The legal basis for this processing is contract fulfillment and legitimate business interests, specifically providing professional design services and project management.
We process Technical Data which includes device information, browsing patterns, and website interaction metrics. This processing involves automated collection, analysis, and storage, enabling us to optimize website performance and user experience. For example, in the context of Home, this includes virtual room planner usage and design gallery interactions. The legal basis for this processing is legitimate interests, specifically improving our digital services and website functionality.
We process Communication Data which includes email correspondence, consultation notes, and client feedback. This processing involves secure storage, analysis, and organization, enabling us to maintain effective client relationships. For example, in the context of Home, this includes design revision requests and project timeline discussions. The legal basis for this processing is contract fulfillment and legitimate interests, specifically providing responsive customer service.
We process Transaction Data which includes payment details, service bookings, and purchase history. This processing involves secure payment processing, record-keeping, and financial analysis, enabling us to manage business operations effectively. For example, in the context of Home, this includes design consultation fees and furniture orders. The legal basis for this processing is contract fulfillment and legal obligations, specifically financial record-keeping requirements.
We process Preference Data which includes style preferences, color choices, and design inspirations. This processing involves analysis, categorization, and personalization, enabling us to deliver tailored design solutions. For example, in the context of Home, this includes preferred interior styles and material selections. The legal basis for this processing is consent and legitimate interests, specifically providing personalized design services.
Security Measures
Our comprehensive encryption protocols ensure end-to-end protection of your data, incorporating industry-standard algorithms and regular security updates to maintain data integrity. This includes regular security assessments and penetration testing by qualified professionals.
We implement multi-layered security infrastructure, including advanced firewalls and intrusion detection systems that continuously monitor for and prevent unauthorized access attempts. This infrastructure undergoes regular updates and enhancements.
Access to personal data is strictly controlled through role-based permissions, multi-factor authentication, and detailed access logs. We maintain comprehensive audit trails of all data access and modifications.
Our continuous monitoring systems provide real-time threat detection and automated response protocols, ensuring immediate action against potential security threats.
We maintain comprehensive backup procedures with encrypted offsite storage and regular recovery testing, ensuring data availability and integrity.
All staff undergo regular security awareness training and must comply with detailed data protection protocols, including specific training for handling sensitive data.
International Transfers
We may transfer your personal data to countries outside your jurisdiction. These transfers are protected by appropriate safeguards, including Standard Contractual Clauses, Binding Corporate Rules, and Privacy Shield certifications. Each international transfer is conducted under strict protocols that ensure:
– Adequate data protection standards
– Compliant processing procedures
– Enforceable data subject rights
– Effective legal remedies
International transfers are protected by ISO 27001 standards, GDPR requirements, and CCPA guidelines, ensuring compliance with international data protection regulations. We implement additional measures including:
– Regular compliance audits
– Data protection impact assessments
– Documented transfer mechanisms
– Continuous monitoring procedures
Regarding international transfers, you maintain specific rights including:
– Right to information about transfers
– Right to object to transfers
– Right to withdraw consent
– Right to data protection guarantees
Data Retention
We maintain specific retention periods for different data categories:
Account Information: 7 years after account closure to comply with business and tax regulations
Usage Data: 2 years to analyze long-term usage patterns and improve services
Transaction Records: 7 years to meet financial reporting requirements
Communication History: 3 years to maintain service continuity and reference
Technical Logs: 1 year for security monitoring and system optimization
These retention periods are determined by:
– Legal requirements
– Business purposes
– Technical necessities
– User preferences
Special circumstances affecting retention:
– Legal obligations
– Dispute resolution
– Security investigationsCookie Policy
Our website uses various types of cookies to enhance your browsing experience and provide essential services. Understanding how these cookies function helps you make informed decisions about your privacy preferences.
Essential Cookies
Essential cookies serve fundamental functions for basic website operations. These cookies process authentication tokens and session data to enable core features. For example, in our home design context, these cookies maintain your design preferences while browsing through different room layouts and ensure your selected finishes and materials remain consistent throughout your session. We use them specifically for:
– User authentication
– Security measures
– Basic site operations
– Session management
– Technical stability
Functional Cookies
Functional cookies enhance your experience by remembering your preferences. These cookies process user settings to enable personalized features. For instance, they remember your preferred room styles and color schemes for future visits. They enable:
– Language preferences
– Region-specific content
– User interface customization
– Feature optimization
– Personalized settings
Analytics Cookies
Analytics cookies help us understand user behavior on element-interiors.com. These cookies process usage data to improve our services. In our context, they track which room designs are most popular and how users interact with our 3D visualization tools. They collect information about:
– Page interactions
– Navigation patterns
– Feature usage
– Session duration
– User preferences
Performance Cookies
Performance cookies assess and improve website operation by processing technical performance data. They ensure our design galleries and interactive features load efficiently. They focus on:
– Monitoring site speed
– Identifying technical issues
– Optimizing content delivery
– Analyzing user experience
– Tracking system performance
Cookie Management
You can control cookie preferences through:
– Browser settings
– Cookie consent tools
– Privacy preferences
– Account settings
GDPR Compliance
For EU residents, we ensure:
– Explicit consent mechanisms
– Data minimization
– Purpose limitation
– Storage limitations
– Processing transparency
CCPA Compliance
California residents have additional rights:
– Right to know about personal information collected
– Right to delete personal data
– Right to opt-out of data sales
– Right to non-discrimination
– Right to access collected information
COPPA Compliance
Regarding users under 13:
– Age verification requirements
– Parental consent procedures
– Limited data collection
– Special protection measures
– Parental access rights
Updates and Changes
Policy updates involve:
– Regular review procedures
– User notifications
– Consent renewal when required
– Clear change documentation
– Continuous compliance monitoring
Contact Information
For privacy-related inquiries:
– Primary Contact: [email protected]
– Response Time: Within 48 hours
– Verification Required: For data-related requests
– Available Support: Privacy concerns, data requests, rights exercise
This policy was created specifically for element-interiors.com and covers all associated services within the Home industry.